Seeking Asgard

Holmlands have released a new ski film ‘Seeking Asgard: Ski Life Stories from Iceland’ on YouTube.

The film is a feature length documentary that explores Icelandic ski culture from a human interest perspective; getting to know the personal stories of some of the country’s most pioneering outdoor industry figures – all of whom have helped to push the boundaries of skiing in Iceland to new levels, though adventure, exploration and hard work.

 Shot in April 2022 over three weeks, the team circumnavigated the country holding interviews in all four corners of Iceland – travelling to Ísafjörður in the West, Eskifjörður in the East, Dalvik in the North and Reykjavík in the South, covering over 3000km.

The series of interviews focuses on personal stories – including relationships between fathers and sons, female empowerment in the outdoor industry, overcoming life threatening injuries and conversations around the effects and impact climate change is having on the country as a whole – and ski industry specifically.

Showcasing the sport in various ways, interviews take place on sail boats, shorelines and mountain tops as we also celebrate the passion and deep-rooted connection Icelanders hold for the natural environment.