An Australian publication has today claimed that Vail Resorts are about to purchase two more Australian ski areas giving them an unprecedented dominant position in the Australian ski market.

There’s no official statement from Vail resorts as yet but The Australian Financial Review, part of a group which also publishes the Sydney Morning Herald, claim that the Colorado-based company will pay $120 million (Australian) for Hotham (pictured top and below last winter) and Falls Creek.

Vail Resorts bought the country’s biggest resort, Perisher, in 2015.  Australia only really has 6 – 8 destination ski areas, depending on how you rank them, so by one measure Vail Resorts may soon own half of them.

The company currently operates 18 ski areas in Australia, Canada and the US including many famous names like Park City, Stowe and Whistler Blackcomb so the new purchase would take its total to 20.

The purchases would fit with two aspects of its business model.  Firstly, encouraging Australian skiers and boarders to head to Vail operated resorts when they take an international ski vacation and secondly adding to the global offer of destination resorts offered to their rumoured near 1 million Epic Pass holders who can use their season passes to ski at dozens of Vail run or affiliated ski areas around the world.