An Australian publication has today claimed that Vail Resorts are about to purchase two more Australian ski areas giving them an unprecedented dominant position in the Australian ski market.
There’s no official statement from Vail resorts as yet but The Australian Financial Review, part of a group which also publishes the Sydney Morning Herald,
Vail Resorts bought the country’s biggest resort, Perisher, in 2015. Australia only really has 6 – 8 destination ski areas, depending on how you rank them, so by one measure Vail Resorts may soon own half of them.
The purchases would fit with two aspects of its business model. Firstly, encouraging Australian skiers and boarders to head to Vail operated resorts when they take an international ski vacation and secondly adding to the global offer of destination resorts offered to their rumoured near 1 million Epic Pass holders who can use their season passes to ski at dozens of Vail run or affiliated ski areas around the world.