In this insightful interview, first broadcast on Alan Wick’s “Love Business” radio show, Nick:

·  summarises the purpose of,, with an insight of its scale of users and the site’s business model.

·  explains the website’s different revenue streams, and his preference for subscriptions and direct deals over advertising an income revenue.

·  details the turnover of the business and the vast increase in subscribers following the Covid-19 pandemic, recognising the impact of snow-forecast’s  ‘sister websites’ on the increase in users.

·  recounts how his education and personal life led him and his partners to create forecasts for specialist activities, and the decisions that led them to launch a public website.

·  enthuses about the community served by the website, and that community’s impact on decisions they make in operating the website.

·  pinpoints the moment when he realised the business was sustainable and successful, as the website started to create revenue.

·  highlights the new challenges involved operating the five sister websites and shares his hopes for the growth of the websites, and some new innovations for future proofing.

·  stresses the importance of a strong company culture and how their own company culture allows them to turn issues into advantages.

·  reveals lessons he’s learned from the business, including not pursuing side streams that aren’t lucrative, and the importance of consulting other sources for innovation and technical input.