French ski resort of Les Arcs-Bourg Saint Maurice has announced that it will commit to the ‘Flocon Vert’ (or ‘green snowflake’) label, as the resort continues to grow its sustainable development strategy.
The ‘Flocon Vert’ was created in 2011 by the ‘Mountain Riders’ association, which has been working for over 20 years to help support mountain resorts work towards more sustainable operations.
The label is issued based on fulfilling 20 criteria divided into four themes: local economy, social and cultural, governance and destination, environment and natural resources.
By joining the ‘Flocon Vert’ approach, Les Arcs – Bourg Saint Maurice is pledging to becoming more eco-responsible and make environmental issues a corner stone of its future development.
Les Arcs – Bourg Saint Maurice has been involved in sustainable development for many years. Initiatives include major investments like the funicular, which offers eco-friendly transport option from town and mainline rail station to ski slopes, and ‘Cap Energie‘, an ambitious plan to reduce energy consumption by the municipal buildings such as the swimming pool.
In the ski area too, ecological solutions are integrated into each new project. For example, when the Aiguille Rouge cable car station was renovated, solar panels were installed in the roof.
The resort says it plans to step up its efforts with initiatives including awareness campaigns that will encourage holiday makers to change their behaviour in terms of eco-responsibility.
They will soon launch a digital campaign called ‘Collectif Les Arcs’ where each person can give ideas of how the resort can become more responsible. Each idea will be taken into account and the best will be put into action.