TV personality David ‘The Hoff’ Hasselhoff caused excitement on the opening day of the London Ski Show

The star of cult TV shows Baywatch and Knight Rider who has also had a career as a pop star and media personality posed for selfies with delighted show visitors, appearing permanently cheerful throughout the day.

The Hoff was at the show helping to promote online ski rental business Alpinresorts.com which he has been working with in Europe for the past year, creating promotional videos and attending events.

The Hoff claims to have recently ‘discovered’ skiing and to have switched from his trademark Baywatch red Speedos to a gold ski jacket and goggle tan.

Alpinresorts.com, who say they are the biggest ski hire providers there is with over 900 shops and working with 150 ski schools in the Alps, have re-named Mr Hasselhoff as David ‘Hero Hoff Snow’ Hasselhoff for their promotions.

The Hoff was one of a number of media personalities at the London Ski Show on opening day with Eddie ‘The Eagle’ Edwards amongst others in attendance.