Verbier Prioritises Rail in New Global Ski Holiday Booking Service

Verbier has launched a new service called Go Verbier that makes it possible for skiers to book complete holiday packages when the resort directly from anywhere in the world. The resort plans to prioritise sustainable travel where possible. Travellers will normally arrive via the integrated rail/ gondola connection at Le Châble.

“Using innovative technology, Verbier is committing to a positive transformation of its region by prioritising sustainable transportation alternatives. For each transportation combination, Go Verbier will display the calculated CO2 emissions, enhancing the travel experience not only in terms of efficiency (time and cost optimisation) and simplicity but also in environmental responsibility,“ a Verbier spokesperson said, adding,

“Travellers will have the choice to opt for a route that is not only efficient but also environmentally friendly. While this option already exists for travel in Switzerland via the Swiss railways (excluding planes), the Go Verbier platform is designed for international clientele of the destination, offering them the most environmentally sustainable mobility options available.”

What’s included in Go Verbier:

•            Train: All primary, secondary, and tertiary stations in France (international market), all major international lines (Eurostar, Thalys, Lyria, etc.), as well as all train services in the Benelux countries, the UK, Italy, Germany and Switzerland.

•            Plane: The flow of nearly 300 airlines will be aggregated into the solution.

•            Major national and international coach services

•            Regional bus networks

•            Valley lift (ski lift) from Le Châble station to Verbier

•            Car hire, with priority given to electric cars

•            Taxis, VTC, Mini Van, private transfers

•            Free intra-station shuttle buses, to ensure last-mile logistics (commissioning during the winter).

“As an international destination, Verbier – Val de Bagnes – La Tzoumaz sought a solution that mirrors our awareness of the impact of tourist mobility and our commitment to making it more sustainable, all while addressing the necessity to streamline the customer journey,” said Arnaud Walpen, Verbier Tourisme’s, Head of Promotion.