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May 2020

Swiss Resort Raises A Million Francs In Under A Week Selling Advanced Holiday Vouchers

As ski areas around the world struggle to find ways to keep the revenue coming in and convince people it is worth investing in season passes when it’s not yet clear what’s going to be open next winter, the Swiss resort of Arosa has hit on a voucher campaign, and it is proving popular. The idea is simple – the buyer purchases a voucher for use on a stay in Arosa when things return to normal again (or something more like it). As an incentive and a bonus, the resort adds 10% to the value of the voucher. “For example, if someone buys a voucher for CHF 1,000, they will receive a voucher of CHF 1,100. On the one hand,…